Spark Arena coming soon

A year ago, Quay Park Arena Management (QPAM) and Spark announced that Spark would take over as naming rights and technology partner for Vector Arena in 2017.

Tomorrow, Spark is formally taking over the long-term naming rights, and Vector Arena will officially become known as Spark Arena.

Like all good makeovers, the change won’t necessarily be visible overnight. You’ll start to see the name Spark Arena appearing online and around Auckland, but we’re waiting until early May when we’ll have the new signs on the building to start talking in more detail about what’s in store for the renamed arena.

Nonetheless, from tomorrow can you please start referring to Spark Arena in any stories that mention the Arena? We will share more detail with you in due course, including shots of the Arena with new signage in place and a general update of Arena imagery and B roll.