Ten green bottles may not last long when hanging on a wall but (unless they’re recycled) they could hang around elsewhere for a very long time. So, in efforts to produce more sustainable packaging, Carlsberg is working to develop the world’s first paper bottle.
“We are pleased with the progress we’ve made on the Green Fibre Bottle so far,” Myriam Shingleton from Carlsberg Group says. “While we are not completely there yet, the two prototypes are an important step towards realising our ultimate ambition of bringing this breakthrough to market.”
Made from sustainably-sourced wood fibres, the prototypes are 100% bio-based and fully recyclable. The Coca-Cola Company, The Absolut Company and L’Oréal are also working with Carlsberg on the initiative.