Croplogic appoints new COO

david-de-cuevas-1aCropLogic Limited is pleased to announce the appointment of its new chief operating officer (COO), Mr David de Cuevas, to focus on the expansion of operations and actively meet and exceed customer expectations.

David joins CropLogic from his most recent role as general manager, business sales performance for 2degrees New Zealand.

A technology professional, David has extensive experience within the financial services, manufacturing, telecommunication, and technology sectors.

David’s career has included many senior service delivery roles, perhaps most notably as chief operating officer at Snap – a three-time winner of New Zealand’s Internet Service Provider of the Year Award. Raised in Queensland, David’s  professional portfolio also includes roles at General Cable, PayGlobal, Truescape, Qantas, National Australia Bank (NAB), and NM Rothschild & Sons, and highlights experience in both the Australian and New Zealand markets.

“I am very excited to join the team at CropLogic,” Mr de Cuevas says. “I have an important role in the expansion of operations within the group and in meeting the challenges of exceeding customer service expectations in what is a very complex industry.

“With the company strategy based upon acquisition, I am also excited by the prospect of my involvement in pipeline development for further targets and then overseeing the swift integration of acquired companies with group operations.”