New Zealand businesses people have a couple of new online destinations for resources, with the launch of two new websites by Spark.
The digital services company is evolving its Spark Lab events series into a multi-platform thought leadership programme housed atsparklab.co.nz. The new site delivers videos, articles, upcoming event details, and digital business tools. Coinciding with this, Spark’s medium and enterprise business clients also have a new online space at sparkdigital.co.nz, where a range of resources catering to the needs to bigger businesses are being hosted.
The two sites are interconnected. Each links to the other, but they’ve been set up for the specific needs and user journeys typical to different business customers.
Spark Business Communications Manager, Sally Gordon, says user journey research was carried out for each site before engaging in front end design: “With the business site, we researched the main ways Spark Digital customers approach the site, and it was found they either come wanting to explore a particular business solution, say cloud technology, or they arrive with a specific business need in mind – for example, ‘I want to provide a better service to my customers’.”
To cater to this, the site’s navigation has been set up to serve either approach, and lead each type of customer to the resources and product information they need.
Gordon says the Spark Lab site caters to a different set of needs: “It’s more of a browsing, thinking and tooling-up space, designed to give customers the support and resources to achieve their business goals. They can jump on and find out where they’re at on their digital journey, and what tech could be right for their businesses. They can watch videos and hear from key leaders, like Sir Ray Avery and Colart Miles, or they can see what events we have coming up and book in to hear face-to-face from some of the best Kiwi businesses thinkers and technologists.
“For us, these websites are first and foremost about helping digitise New Zealand businesses – both big and small. We want New Zealand businesses to grow, be more efficient and to flourish, here and globally.”